Ultraviolet: Psychology & Associations
Ultraviolet is bluer on the spectrum of purples, whereas true purple has more red notes. The Pantone color board selects a color every year that reflects the current global social, economic, and political climate. They use different criteria for their selection, including the psychology of color, social cues, and cultural icons. Purple is a combination of blue and red. Blue is known to be calming and soothing. Red, on the other hand, is vigorous and energizing. This combination can create tension…and in a bedroom, purple is associated with sexual frustration.
Socially, we associate true purple (more red undertones) with royalty. It’s a warm color that excites the psyche. Ultraviolet (blue-purple) is a cool color that’s psychologically more introspective, depressive, and somber. Culturally, purple has been associated with “edginess” and the unconventional. But generally, even that association is a true red-purple. Ultraviolet has a funerary or mournful association. Another name for this shade is “indigo,” which is associated with the crown chakra, spirituality/higher source, introversion, introspection, wisdom, integrity, and sincerity.
Using Ultraviolet in Your Decor
In the past, the Pantone Color of the Year has expressed the hopefulness and new growth of Green and the bawdiness of Orange, but this year’s selection has a distinctive aura that’s less energetic and more introspective, which definitely reflects the more somber mood of the times. The psychological ramifications of using this color on a large scale could be potentially depressing, depending upon the application. It would be appropriate in a meditative/prayer space, or a funerary setting, where you want a more Yin energy. But in Yang environments…”environments for the living,” where you want to be supported by a higher vibration…this color isn’t advisable on a large scale. Yang spaces include all living, working, and sleeping areas. While it may seem counterintuitive, sleeping rooms require elements of life, breath, warmth, and groundedness…a spa-like retreat. It’s a different kind of space that supports restfulness, sanctuary, and in the case of a master bedroom, romance. Ultraviolet is too cool and depressive for a cozy retreat.
So, if you’re a fan of this color, my recommendations would be to use it judiciously in accessories. Even if you’re a complete “purple junkie” this cooled-down version will not wear well over the long haul. If you’re susceptible to depression, I’d recommend you avoid this color altogether in your home or office. While it’s a perfectly good choice in clothing, the depressive psychological aspects of it make this color a poor choice in most interior environments.
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